Travel Guide: Forte dei Marmi

Welcome to Forte Dei Marmi, a gem of Italy’s Tuscan coastline, where the azure waves kiss the golden sands and the pine forests whisper secrets of bygone days. This chic seaside town, often referred to as the playground of the rich and famous, is not just for the elite—it's a paradise waiting to be explored by families, young adventurers, and anyone seeking a blend of relaxation and excitement. With its elegant villas, vibrant markets, and pristine beaches, Forte Dei Marmi offers a unique blend of luxury and laid-back charm. Whether you’re here to bask in the sun, indulge in gourmet dining, or hunt for designer bargains, I’ve got the inside scoop to make your stay unforgettable.

Where to Stay

Finding the perfect place to stay in Forte Dei Marmi can set the tone for your entire trip. Here are some top-notch hotels that cater to different tastes and budgets, each offering a slice of Tuscan paradise.

• Grand Hotel Principe di Piemonte (where we stayed on this last trip*)

  • Perks: This grand hotel, located in Varragio just a short distance away from Forte dei Marmi town center, combines luxury with a family-friendly atmosphere. Located right on the beach, it offers stunning views and easy access to the sand and sea. With its vast beach spreading in both directions, it's a perfect spot for beach lovers. The hotel boasts a rooftop terrace with a pool, a fine dining restaurant, and spacious, elegantly furnished rooms.

  • Proximity to the Beach: Right on the beach.

  • Why Stay Here: Ideal for families and anyone looking for a luxurious stay with all the amenities. Its prime location and comprehensive facilities make it a top pick.

• Hotel Byron

  • Perks: If luxury is your middle name, Hotel Byron is the place for you. Located right on the water, this hotel offers stunning sea views and direct beach access. The elegant décor, coupled with top-notch service, makes for an indulgent stay. Enjoy gourmet dining at the on-site restaurant, or take a dip in the outdoor pool.

  • Proximity to the Beach: Directly on the beach.

  • Why Stay Here: Perfect for those who want to wake up to the sound of waves and have everything they need within arm’s reach.

• Villa Roma Imperiale

  • Perks: Nestled just a couple of blocks from the coast, this charming boutique hotel is ideal for a romantic getaway. The serene garden setting, complete with a pool, offers a peaceful retreat. Rooms are beautifully decorated, combining modern comforts with classic elegance. The staff here goes above and beyond to ensure a personalized experience.

  • Proximity to the Beach: 2-3 blocks off the coast.

  • Why Stay Here: Perfect for couples looking for a romantic escape or anyone wanting a quieter, more intimate stay.

What to Do

Forte Dei Marmi is brimming with activities that cater to all types of travelers. Here are some must-do activities to make your trip memorable:

• Beach Days: Spend your days lounging on the beach, soaking up the sun, and taking dips in the crystal-clear waters. Many beach clubs offer comfortable sunbeds, umbrellas, and delicious beachside dining. Some of our favorites include

  • Gilda Beach

  • Alpemare (Andrea Bocelli's beach club)

  • Augustus Beach Club.

• Cycling: Rent a bike and explore the town like a local. The flat terrain and picturesque streets make cycling a fun and easy way to get around.

• Shopping: Don’t miss the weekly market in Piazza Marconi, where you can find everything from designer clothing to local crafts. It’s a shopper’s paradise.

• Art and Culture: Visit the nearby town of Pietrasanta, known as the “City of Artists,” to explore galleries, sculpture studios, and beautiful churches.

• Nightlife: Enjoy a night out at one of the chic bars or clubs. Forte Dei Marmi is known for its vibrant nightlife, attracting stylish crowds from all over.

Where to Eat and Drink

From casual beachside eateries to upscale restaurants, Forte Dei Marmi offers a culinary scene that’s sure to delight:

• Bistro Restaurant: A must-visit for wine lovers, offering an extensive wine list and delicious Tuscan cuisine.

• Osteria del Mare: stylish venue for pasta & creative seafood, served on a leafy terrace or in an intimate cellar.

• Ristorante panoramico La Terrazza Bistrot Viareggio: located in the hotel Principe Piedmont, the panoramic views of the tuscan coastline at this Michelin-starred restaurant is unforgettable.

• Trattoria 13 Gobbi: Delicious pastas and meat-forward menu packed with locals and regulars.

• La Magnolia: Located in the Hotel Byron, this Michelin-starred restaurant offers gourmet dining with stunning sea views.

• Il Bocconcino: Perfect for a casual meal, this trattoria serves up classic Italian dishes in a relaxed setting.

• Gilda Beach: Enjoy fresh seafood and local specialties at this popular beach club restaurant.

Where to Shop

Shopping in Forte Dei Marmi is a treat, with a mix of high-end boutiques and charming local shops:

• Via Roma and Via Mazzini: These streets are lined with designer boutiques, including Gucci, Prada, and Versace. Perfect for a luxury shopping spree.

• Piazza Marconi Market: Held every Sunday and Wednesday in the center of Forte dei Marmi town, this market offers a wide range of goods, from clothing and accessories to local food products. It’s a great place to find unique souvenirs.

• Forte dei Marmi Concept Store: A chic store offering a curated selection of fashion, home décor, and lifestyle products.

Forte Dei Marmi is more than just a pretty face; it’s a destination that caters to a wide range of interests and tastes. Whether you’re here to unwind on the beach, explore local culture, indulge in gourmet food, or hunt for designer bargains, this charming town has something for everyone. So pack your bags, grab your sunglasses, and get ready for an unforgettable Italian adventure!